I. Understanding the purpose behind surveying employees

A.  Why conduct an employee survey?

To conduct an effective and successful employee survey, we first need to understand why we want to survey employees.  Most organizations decide to conduct an employee survey as a way to improve their business.

Over the last couple of decades numerous research have been conducted that demonstrates and scientifically proves that increasing employee engagement increases the operating margins, profitability and ultimately the value of the company.  There may be other reasons as well for conducting an employee survey.  The first step is to clarify the reasons for conducting the employee survey.